As a project manager, your team has been tasked to come up with a new service that increases customer engagement by 4% within one year. The team implements a new service, a website has gone live, catalogs have been printed and delivered, orders have been received, and customer engagement starts to go up. A year later, customer engagement has increased by 2%. What is this an example of?

Q: As a project manager, your team has been tasked to come up with a new service that increases customer engagement by 4% within one year. The team implements a new service, a website has gone live, catalogs have been printed and delivered, orders have been received, and customer engagement starts to go up. A year later, customer engagement has increased by 2%. What is this an example of?

• A successful implementation of OKRs 
• A failed project landing
• A successful project landing 
• A failed project launch